학교인터넷신문

  What is an account executive? 

                                                                                                                          Bumgye M.S Binwoo Park

 

     The job I want to introduce is an account executive. An account executive is an expert in the planning stage of an ad and is called 'AE' on the spot. To put it more specifically, the advertising planner distributes the advertising budget presented by the advertiser to conduct overall management and supervision, including selecting the advertising medium and reviewing the advertiser's offer. Just as ingenious advertising attracts people's attention, they should have ingenuity, creativity, and artistic sensibility. Also, they need to have negotiation ability and affinity to coordinate opinions with many people. In today's ever-increasing commercial society, it's becoming increasingly important to attract attention by efficiently and reliably communicating product information. Also, it is important to have a good brand image through advertising and maintain a good relationship with consumers, so advertising planners are becoming more and more important jobs over time. Therefore, I think advertising planners are as important as advertising.

 

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